I believe that good sales representatives know how to build solid relationships developed on trust with Health Care Professionals. It’s very different then placing an Ad in a journal. You can’t build relationships through journal ads.
In Pharma, the marketing departments need to start listening to their reps and need to help encourage the development of tools that are relevant and useful to healthcare professionals. Tools that will help the HCP treat more patients and help them to improve patient outcomes.
If a Sales Rep is supported by the Pharma Company they work for in building this relationship model, then who wouldn’t want to be a Pharma Rep! The HCP and the patient are winners in the situation, not just pharma!